6 guides
Search and AI answers run on the same foundation and get sold as separate disciplines. These cover what actually differs, what to do when rankings move, and how a page gets chosen by a system that summarizes instead of linking.
11 min read · Sep 7, 2026
ChatGPT does not rank the web the way Google does. It retrieves a shortlist, mostly from Bing, then decides which of those pages are clear and credible enough to quote. That is two separate gates, and most businesses fail the first one without knowing it, because they have never checked whether Bing has them at all.
K.M. Abdullah Probal
12 min read · Sep 7, 2026
There is one question to answer before any other. Are your pages indexed? A page Google has never indexed and a page Google indexed but ranks poorly look identical from outside, and they need opposite responses. Most advice skips this fork and sends people to fix content when the real problem was discovery, or the reverse.
K.M. Abdullah Probal
10 min read · Sep 7, 2026
Most explainers on this treat AEO and GEO as separate disciplines with separate tactics, then sell you both. They are not separate. The terms came from different places at different times, the practical checklists underneath them are close to identical, and the one distinction that genuinely matters is not the one the naming argument is about.
K.M. Abdullah Probal
12 min read · Sep 7, 2026
Every article on this hands you the same list of fifteen possible causes, which is exactly the wrong thing to give someone who is panicking. You cannot check fifteen things at once and you will make it worse trying. There are two questions to answer first, in order, and most drops are resolved or dismissed by the second one.
K.M. Abdullah Probal
11 min read · Aug 30, 2026
AEO does not replace SEO. It adds answer-interface research, crawler-specific checks, entity accuracy, citation review, and prompt-level measurement to the same foundation of accessible, useful, trustworthy pages.
K.M. Abdullah Probal
12 min read · Aug 30, 2026
Audit eligibility, extractability, entity accuracy, source authority, buyer-question coverage, citation quality, and qualified outcomes. Do not reduce AI visibility to a crawler file or a mention count.
K.M. Abdullah Probal
